Welcome to this week’s Blonde Intelligence with me, Ms. Roni, where I always seek to give you exquisite cranial repertoire. This week I am going to speak with you about the purpose of video ad campaigns and promotion. You know how you are watching your favorite YouTube content creator and an ad pops up? That ad should be your video that is popping up….and yes music artists too. Now let’s not jump the gun…okay. The business end still has to be taken care of….you know copyrights, virtual encode, PRO registration, distribution, video distribution, etc…Lay your foundation first.
Google Video Ad Campaigns run on 187 platforms, including YouTube. It costs as little as $50 per month and you can set length and time directly from your YouTube Channel. LinkedIn has video ad campaigns starting at $100…and of course Tik Tok, Facebook, and Instagram. There are more… Recently I ran across an app called Ripl, where you can post videos to all of social media platforms simultaneously.
Let’s say an indie artist has a single that he/she wants to release….after the business groundwork has been laid, what will aid in the way to making dollars? Promotion….promotion includes video ad campaigns, interviews with vloggers, bloggers, contents creators, music reviews and making a media presence. This is also some of the press that you will include in your EPK. So let’s just say you have a promo budget of $200 for the first month and $75 per month for the next five months, that is a six month promotional budget of $575. How would you put together a promo strategy and budget? I can tell you a promo budget of $50 on a Google Ad Campaign will get you around 8000-10000 views. The work has to be good in order for the subscriptions to grow…and once you reach the subscriber threshold to monetize….then call on Scottie to beam you up. I think I have given enough jeweled nuggets for now.
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